|
What is marketing?
This questions draws hundreds of
different answers based on
information, bias,
liking, thought.
But a true marketer knows that
marketing is just 4 things:
1). Identify a need
2). Fulfill that need
3). Ensure customer satisfaction
4). Make a profit
Simply put, marketing is about
fulfilling the needs and wants of
your target customers.
The shift
from a seller's market to a buyer's
market has put the spotlight on the
consumer. And its the consumer we
communicate with and deliver value
to.
|
+Advertising |
+Brand Development |
+Consultancy |
|
+Direct marketing |
+e-marketing |
+Event marketing |
|
+Business Planning |
+Marketing Plans |
+Market Research |
|
