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Welcome to the Marketing Mastermind
Kuwait.
As the name suggests, the Marketing
Mastermind is a 3 day, 15 hours
intensive workshop that covers every
aspect of marketing and
communications.
From marketing segmentation and
positioning to societal marketing
and marketing accountability, the
workshop will take cover every idea
and concept relevant to marketing in
Kuwait. This will be the first of
its kind anywhere in the region. You
will learn core strategies, live
applications and case studies of
international companies as well as
local and regional conglomerates.
What are the benefits?
From the Marketing Mastermind
workshop you will learn:
Business philosophy, needs/gaps
analysis, marketing mix, product
life cycles, marketing strategies.
Buyer behavior, organizational
buying process, marketing
communications.
SWOT analysis, market research,
emotional trigger research
Marketing management, marketing
planning, writing marketing plans,
balance scorecard, stakeholder
theory
Marketing accountability ethics and
social marketing.
And 100 other topics on marketing. The next Marketing Mastermind
Workshop is scheduled for July 19
-21, 2011
What Our Past Attendees Say:
"Another exceptional experience with
Durham Marketing Training. The
workshop covered all aspects I
wished to learn more about. The
content was informative and
inspirational; I am enthusiastic
about applying what I learnt in my
own domain of work."
Dalia Al Alamy, Marketing Executive
Advanced Technology Company
www.atc.com.kw
"I highly recommend this course for
anyone who is involved in the
marketing domain. It emphasizes on
the techniques and how to tackle and
communicate with my users."
Lina El Mallah, Marketing
Officer
mada Communications
www.mada.com.kw
"It was the best marketing course I
ever attended in my life. Great work
Randy."
Andy Aly, Marketing
Manager
Kuwait Solutions
www.kuwait-solutions.com
"The instructor was very helpful,
patient and understanding of his
students. He answered our questions
with short and concise answers. Made
course simplified so that students
can have better grasp of material."
Samer Hassaballa, Marketing Co-ordinator
GEC
www.kanee.com
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